We were struggling with our typographic choices through our content management system that only allowed us to have left justified type with inconsistent spacing and large yellow buttons with red text. It greatly limited the type of images we could use having to leave a massive area open on the left side. Not to mention on mobile we didn’t have the option to make copy adjustments so the text would just float over the image. I decided to take the initiative to correct this and come up with a easily adjustable template that would give us consisting while being on brand. These are the results. We decided to use alt image tags to make up for the tiny bit of SEO we were losing out on with the HTML text. The results are a much cleaner look to the site.
April 1, 2018