I was given the awesome responsibility of redesigning the packaging for Buck Knives blister and clam cards. I was told it has to prominently feature the American flag and it had to keep with the lovely yellow of our old packaging. The issue is we have packaging in all different sizes, shapes, and knives of different colors that were just waiting to clash. I went with a vintage flag with more subdued red, white and blue and went for a richer yellow than had previously been used. I came up with an easier system to more prominently showcase the name of the product while allowing for movement of the logo when needed when the knife tips head towards the top of the packaging. I created a Made in Post Falls, Idaho badge and added what the knives intended use onto the front of the package to make purchasing decisions easier for the customers. Retailers have had nothing but positive feedback about the change. I also developed the Remington Cutlery (under license to Buck Knives) packaging system including clam cards and a line of various sized boxes. Designed holiday collectors edition tins for large retailers including: Walmart, Dick’s Sporting Goods, Canadian Tire.
February 1, 2018