Project: Clam and Blister Cards, Boxes, and Gift Tins
About: In 2017 I was tasked with redoing Buck Knives packaging. I was told I had to incorporate the American flag and had to stick to the yellow that had been in use for years. This is not the best color combination, especially when we have product that comes in many different, potentially clashing colors. My solution was to use a vintage flag with more subdued tones and slightly darken the existing yellow. I updated the rest of the layout, adding the use category so potential buyers could tell what activity the knife was intended before (we previously did not call this out) and created the Made in the USA, Post Falls, Idaho badge to not only show American pride but the city in which Buck Knives are built in. These were a big hit with our retailers and our customers.
For Remington, these knives are a budget friendly product that were previously packaged to look like a budget friendly product. I don’t believe in that way of thinking. I believe that a budget product can be helped by adding some style to make it stand out. I went for a more aggressive, grungy, outdoor look to appeal to customers that are on a budget but still want some style.I also created a set of about 10 boxes for non-clam card stores.
The gift tins are a program we work on every year for the holiday season. I work with the buyers for companies like Walmart, Cabella’s, Big Five, and Dick’s Sporting goods to create custom gift tins for each company. I then have to coordinate with our Chinese production team to get them printed. I design between 20-30 of these projects a year.