Welcome to JustinBaar.com. Feel free to contact me about any freelance or job opportunities.


Project: Home page hero brick images

About: Our website typography was hindered by a lack of control. We always had clunky html text that would be left aligned with huge buttons.This was nightmare for mobile. This would force every image to have to be very wide and half of it would have to fade to black to allow legibility. This was frustrating as a designer always having to use a gradient overlay across good images just to account for the text. I decided to try something new and created the simple, clean concept you see on the images on this page. With this simple text/button lock up we have opened up our image possibilities to a much greater extent. This also allows the whole image to be clickable not just the button (which it did if there was an html button on the page). Combo this with using better SEO on our alt image tags and there was no reason not to move to this style.