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Buck knives Magazine advertisements

Project: Magazine Advertisements

About: Art direction and design for all of Buck Knives ads.

For the “When Every Ounce Counts” ads, I art directed, was the photographer, designer, and I even did the tagline and copy. The photoshoot took place in about thigh deep snow. My shoes got a little wet in the process. For the final photo I was laying on my back, sinking into the snow while trying to direct our model.This ad was featured in Nascar’s Official Race program, for the 2018 season which has over 1,000,000 copies printed.