Buck knives 2018 Dealer Catalog
Project: 80 page dealer catalog
About: For the 2018 catalog I was given complete artistic freedom. As the sole designer of the company, I was responsible for all aspects of the design of this project.
I took the opportunity to take the brand towards a more modern style while still staying true to the hunting roots of the company. I incorporated a toned down color palette with topographic map elements throughout. This combined with very bold and graphic imagery helped the catalog stand out at trade shows amongst our competitors. The products were displayed in a clean organized fashion with all specs and model information easy to find and read.
I saw this project through from initial concepts to completion, including traveling to our printers in San Diego for 3 days of press checks to insure final output.